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Eduzan / 03 Financial Markets and Products

FMP 17: Corporate Bonds

Worked examples are fully visible. Check-yourself items are study aids you can reveal one at a time.

A bond is a loan wearing the clothes of a tradable security. The company borrows and the bondholders lend, against a promise of interest and then repayment. That amount answers to three interchangeable names: principal, face value, par value. Riskier borrowers offer more, so the coupon rate, the interest rate written into the bond, climbs until the issue finds buyers.

Coupons in the United States normally arrive twice a year; other markets use monthly, quarterly or annual schedules. Take a principal of USD 1,000 and a coupon of 8%. Each half-yearly payment is 4% of USD 1,000, so USD 40 reaches the holder twice a year, perhaps every February 15 and August 15. Face value is usually USD 1,000, yet prices are quoted per USD 100 of principal. Bonds outstanding worldwide are worth roughly USD 100 trillion, more than the global equity market.

Where the paper goes

Investment banks arrange most corporate issuance, knowing the buyers and settling terms with the borrower. A private placement hands the whole issue to a few large institutions such as pension funds and insurance companies, sometimes to one buyer alone, never to the public. Filing obligations are lighter, since registration with the Securities and Exchange Commission is not needed in the United States, and rating agencies stay out, not usually rating issues that are not public. The route costs less, moves faster, and suits a small amount. Its price is the coupon: private placements generally pay higher interest rates than equivalent public issues.

In a public issue the investment bank becomes the underwriter. It buys the bonds outright from the corporation, places them with investors for whatever it can get, and keeps the gap. Its contract sets out the risks it accepts, one being a rise in interest rates before the bonds are placed.

Check yourself
A private placement is cheaper to arrange and faster to complete, so why does any issuer bother with a public offering?
Because the coupon is lower. That penalty runs for the life of the bond, while registration and underwriting costs are paid once.
End of lesson.